Some of the big-name publishers have created online book communities for teens in order to instill a love of reading. Simon & Schuster’s PulseIt is only available to those between the ages of 14 and 18, which creates a safe environment for teens to read YA books for free online, discuss them, and spot trends. There are also sweepstakes and contests each month.
Hachette’s Pick a Poppy is a similar site aimed at teens. It allows readers to comment on and discuss popular book series like Gossip Girl, The Clique, and Monster High. As far as I know, you don’t have to be a teen to join Pick a Poppy.
I really like the idea of creating sites for teens to discuss books, but the question is… will these sites attract new or reluctant readers? They’re catering to teens who already love reading and that’s great, but if they could successfully include those who’ve never had an interest in reading or YA literature before, that would be even better.